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Content marketing can be a major game changer for your ecommerce business, helping you to attract and convert more customers across the funnel. Not sure how to get started with creating content? This blog post will illustrate ten ways that ecommerce businesses can use content marketing, complete with real-world examples. So if you don’t know […]

In its most basic sense, marketing is a pretty simple concept—convince people to buy your product or service. The problem is that marketing has become incredibly complicated in the digital world. You might have an organic growth team, a PPC team, an email marketing team, and probably several other teams all trying to sell your […]

DIGITAL MARKETING Digital marketing analytics is essential for any modern business looking to succeed in today’s competitive digital landscape. You can follow all the digital marketing tips you want, but without data, you won’t know what works. From small businesses to large enterprises, understanding data is crucial to staying ahead of the competition and maximizing […]

There are a lot of ecommerce businesses out there. It’s estimated there are 9.1 million ecommerce retailers in the world. With so many ecommerce storefronts competing for attention, it’s essential to have a strong digital marketing strategy. And a critical component of any digital marketing strategy is tracking your performance—frequently achieved with key performance indicators (known […]

SMS marketing is a powerful tool for ecommerce brands. It enables you to connect with your customers in a more personal way than other marketing channels. When used well, it can become one of your top revenue drivers. Here are ten benefits of SMS marketing that every ecommerce brand should know when launching a text […]

7 benefits of SMS marketing An SMS marketing strategy can benefit organizations and customers alike, with tactics like personalization, real-time results and communication, and loyalty between both parties. Traditionally, email was the primary communication channel to engage with prospects and customers. While other channels, like social media and company websites, could also attract target audiences, […]

Ecommerce in 2024 is like nothing we’ve seen before. Mainly attributed to the global COVID-19 pandemic (and subsequent store closures and stay-at-home orders), the state of ecommerce has risen sharply to new heights and soared past expectations. No one knows how long this will last or if these new behaviors will become commonplace; however, we […]

The SEO landscape is constantly changing with the industry’s newest SEO trends. We have seen so many SEO changes in the past few years, and there is a possibility of witnessing more of these in 2024. SEO continues to be a game of adaptation as new SEO changes are released to optimize websites for relevance […]

Marketing techniques have evolved as the ways in which consumers get information change. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of the internet. Besides these natural market progressions, the COVID-19 pandemic is driving the scope of digital marketing even further online.  While TV remains a prime advertising […]

The first step to increase the traffic and sales of a website is E-commerce SEO. Search engine optimization (SEO) is the process of generating organic or free traffic from search engines such as Google, Bing, and Yahoo. E-commerce helps make your website more visible and provides some of the highest returns for free.  Instead of […]