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The internet has changed how we enter new markets, and it has dismantled barriers to acquiring international consumers and business buyers. Here we discuss how you can craft a successful international digital strategy with the aim of scaling your business beyond borders. Let’s start with my 3A’s How exactly can these 3A’s lead to success? […]

Artificial Intelligence (AI) in Marketing Artificial intelligence (AI) is no longer a concept or technology focused solely on robots. Instead, it has a wide range of applications for marketers to automate tasks, personalize content, organize leads, and analyze and predict customer behavior. Consequently, there has been an explosion in new AI tools and technologies. Technology […]

When small businesses get started, they often focus on how to get the first customers through the door and rely on traditional advertising, such as brochures, print ads, or even outdoor advertising.  While this strategy may bring in a trickle of business, there’s a better and easier way. Small businesses should consider the global online […]

Search Engine Optimization or (SEO) is growing in importance for any business operating online. The reason? SEO is one of the main ways people find your brand online – using SEO writing amongst other tactics – so where you rank is crucial.  After all, the number one spot on Google gets a 27 percent click-through […]

Many organizations struggle when it comes to digital transformation. Often that’s because they focus on the technology and tools required. But digital transformation is about a lot more than that.  It’s no longer enough to have the latest software or use new technology as part of your digital strategy. To truly transform your organization, you […]

If you’ve ever wished you were a fly on the wall to see what your competitors are up to, here’s a bit of insight: there’s a good chance they’ll be investing more time in social media channels and money in social media ads. According to Statista, social media advertising spending in the U.S. is expected […]

Savvy consumers are aware that their activity and data are being tracked online. That’s why it’s become so important to have regulations that offer privacy (especially on social media) and allow customers to choose what personal information they share.   The General Data Protection Regulation (GDPR) is a law that was introduced by the European Union on May […]

Most companies don’t have a problem coming up with digital strategies for all areas of the business (corporate, departmental and functional). Whether these strategies are relevant or not is a discussion for another day.  But what is interesting to explore is why and how these companies fail to implement these strategies. To find out why […]

Digital technologies have revolutionized the pharma industry. Marketers need strong digital skills to engage customers, inform healthcare providers, and boost brand awareness. In 2023, pharma companies face big challenges. With rising inflation, the sector must use digital technologies and channels to drive innovation and personalize customer journeys. To succeed, they need marketers with cutting-edge digital […]

Instagram is a powerful content marketing and audience-building machine. It has built brands and established many successful influencers, allowing people to become self-made social stars.  Celebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok’s […]